Artisan Minds is a Santa Fe based brand and communication design agency with a passion for creating, rejuvenating and propelling brands. We are selective about our work because we hand-craft every project ourselves. Our branding process defines your organization’s strategic backbone, personality and heart. It sets the stage for your narrative and design, voice and look and feel to drive permanent differentiation. But most importantly, it creates strategic alignment with key stakeholders from the onset.


Brand Strategy01

Strategy is the most crucial first step in the narrative and creative development process. A clearly defined strategy serves as a North Star, a point of reference, a brand blueprint. We work closely alongside our clients to gain the necessary insights that underpin a strategic framework. Through in-depth conversations, brand experience and ideation workshops and other information-gathering exercises we encapsulate and define their brand DNA and define their unique position in the world.

  • Discovery Session
  • Perception Research
  • Brand Strategy Audit
  • Brand Experience Workshops
  • Brand Strategy Platforms
  • Marketing Strategy & Planning
  • Campaign Strategy
  • Content Strategy
  • Messaging Workshops
  • Naming Systems

Brand Identity & Narrative02

Whether we’re crafting a new identity, or evolving an existing one, our approach to brand identity development is guided by the same analytical process and principles. It’s essential that the writer and designer work hand-in-hand to develop an identity that encapsulates our client’s brand personality, differentiates them from their competition, and tells an emotionally compelling story visually and through the written word that makes a lasting impression on their audience.

  • Brand Identity Development
  • Stationary System
  • Brand Identity Guidelines
  • Brand Book
  • Communication Guides
  • Message Matrix

Brand Experience03

We combine strong visuals, powerful storytelling and best-in-class production to create engaging and memorable brand experiences. Whether we’re repositioning a global energy company in the Middle East, creating a narrative for a 100 year old Native Art Institution, designing retail packaging or crafting copy for a print campaign, we extend the same set of visual and tonal principles to ensure a cohesive and consistent brand experience. This is where it all comes together.

  • Website Discovery Session
  • Website Design & Development
  • Graphic Design
  • Print Design
  • Digital Design
  • Campaign Design
  • Labeling & Packaging
  • Data Visualizations (Infographics)
  • Art & Creative Direction
  • Interior Design


Nicole Rassmuson ©ArtisanMinds

Nicole Rassmuson

Founding Partner

Nicole Rassmuson

Founding partner, Branding & Design Consultant

Nicole is an internationally known designer and art director with significant experience in London, New York, Hong Kong, Stockholm and Santa Fe. Nicole is well-known for breakthrough work created for national and international clients including: the Victoria and Albert Museum, Stockholm University, Henry and Camille Dreyfus Foundation, Academic Excellence Foundation and the Rockwell Group. Though her primary discipline is visual communications, Nicole is a strategic thinker specializing in branding that combines the design creativity with entrepreneurial best practice for the past 25 years. Rassmuson creates corporate identities, marketing and sales materials and advertising programs for a range of commercial and non-profit organizations where she has managed multi-disciplinary marketing teams. In the last eleven years in Santa Fe, she has worked with Mix Santa Fe, The City of Santa Fe Arts Commission, Current Media Festival and New Mexico Tourism to institutions like Santa Fe Site Santa Fe, Performance Santa Fe, Georgia O'Keeffe Museum and IAIA.


"At Artisan, we believe that you need to embody your brand in order to be successful, we create the blueprint for alignment on strategy and capture the perfect creative vision and voice, through this process, we are unfolding a clear campaign strategy and positioning for your business."