Artisan Minds is a Santa Fe-based brand and communication design agency with a passion for creating and cultivating unique brand narratives. By adapting our team to suit each client’s individual requirements, we collaborate with clients to build meaningful relationships and inspired vision. Grounded in research and pursued with imagination, Artisan Minds delivers results through a process designed to be fun, collaborative, and productive. We pride ourselves on completing projects both on schedule and within budget.


Brand Strategy01

Strategy is the most crucial first step in the narrative and creative development process. A clearly defined strategy serves as a North Star, a point of reference, a brand blueprint. We work closely alongside our clients to gain the necessary insights that underpin a strategic framework. Through in-depth conversations, brand experience and ideation workshops and other information-gathering exercises we encapsulate and define their brand DNA and define their unique position in the world.

  • Discovery Session
  • Brand Experience Workshops
  • Brand Strategy Platforms
  • Campaign Strategy
  • Content Strategy

Brand Identity & Narrative02

Whether we’re crafting a new identity, or evolving an existing one, our approach to brand identity development is guided by the same analytical process and principles. It’s essential that the client, designer and writer, work hand-in-hand to develop an identity that encapsulates our client’s brand personality, differentiates them from their competition, and tells an emotionally compelling story visually and through the written word that makes a lasting impression on their audience.

  • Brand Identity Development
  • Stationary System
  • Brand Identity Guidelines
  • Brand Book
  • Message Matrix

Brand Experience03

We combine strong visuals, powerful storytelling and best-in-class production to create engaging and memorable brand experiences. Whether we’re repositioning a local or global company, creating a narrative, designing retail packaging or crafting copy for a print campaign, we extend the same set of visual and tonal principles to ensure a cohesive and consistent brand experience. This is where it all comes together.

  • Website Design & Development
  • Graphic Design 
  • Print & Digital Design
  • Art & Creative Direction
  • Interior Design


Nicole Rassmuson ©ArtisanMinds

Nicole Rassmuson

Founding Partner

Nicole Rassmuson

Founding partner, Branding & Design Consultant

Nicole is an internationally known designer and art director who has worked in London, New York, Hong Kong, Stockholm, and Santa Fe. Her love for design stems from her multilingual background, which eventually led her to spend many years observing and learning the language of symbols and graphics. Alongside her primary discipline in visual communications, Nicole is a strategic thinker specialized in branding that combines design creativity with best entrepreneurial practice. In the past 28 years, she has created groundbreaking work for national and international clients including: the Victoria and Albert Museum, Stockholm University, Henry and Camille Dreyfus Foundation, and the Rockwell Group. She has created corporate identities, marketing and sales materials, and advertising programs for a range of commercial and non-profit organizations and manages multi-disciplinary marketing teams. She has been designing in Santa Fe for the past 11 years with brands such as Mix Santa Fe, The City of Santa Fe Arts Commission, Current Media Festival and New Mexico Tourism to institutions like Santa Fe Site Santa Fe, Performance Santa Fe, Georgia O'Keeffe Museum and IAIA.



Scott Blue


Dawn Manges

Graphic Designer

    Benjamin Rawn


    Kristin Bortles


    "At Artisan, we believe that you need to embody your brand in order to be successful, we create the blueprint for alignment on strategy and capture the perfect creative vision and voice, through this process, we are unfolding a clear campaign strategy and positioning for your business. "