Ideas

As I consider the world before me and how it has changed over the last year or so, one quote by Paul Klee has particularly stuck out to me: “One eye sees, while the other eye feels”. In many ways, the world has gone quite. With days diminished to mundane quarantine routines, restaurants closed or empty, and city streets vacant of their usual lively hustle, there appears to be, on a surface level, less noise.

However, the world has never seemed so loud and at Artisan Minds, our ears are ringing. What will design look like in a post-pandemic world? What changes have we already seen happen and what change do we still hope to see made? The response to these questions are endless. We are thinking more critically, more honestly and openly, about where to place our Eyes- in seeing and in feeling the world as a whole and as it is designed to be. At Artisan Minds, we strive to create a distinctive visual voice and way of thinking that goes beyond just visual style. We craft not only the strategy, but the narrative blueprint for institutions within Arts, Food, Culture, and Technology. We utilize our philosophies and beliefs to create opportunities that move towards an established Big Idea. Our methodology is designed to peel back the layers of a brand to understand our clients differentiation as well as their limitations, and uncover the true authentic brand DNA. But as we consider the changing idiosyncrasies of the world we are designing for, how have these layers changed? Has the center held?

The name Artisan Minds represents the core of what it means to work in impactful, fluid branding as an artist, writer, designer, and thinker. I collaborate with the best minds in the industry to integrate a thoughtful approach to how to best understand and engage our clients. A brand has to have a soul and a personality in order for it to create an emotional engagement with its audience. In our current world, finding that Soul, feeling the honest, human heartbeats pumping behind each company that we work with, is the force that will drive us towards a more humane world. Can we work to draw our audiences eye to not only see the designs, but feel them as well?

“One eye sees, while the other eye feels”. 

In this new series, we are pushing ourselves to examine and expand the limits of design in this constantly changing world. We will explore how we are adapting our thinking and practices to  fit not only our clients needs, but the needs of this shifting climate. What does interior and home design look like in an era of remote work? How do we express experiential design when people are isolated and travel is inaccessible? We will begin to rethink these questions, shifting our gaze from visual to invisible, outside to in.