PROCESS
Inspired. Consistent. Meaningful.
At Artisan Minds, we pull from the deep DNA of any company to center and design brand narratives that clearly communicate its distinct mission and values, To understand the core aspects of a brand is to embody its mission and to live its values every day. With this in mind, we provide a dynamic approach and in-depth insights that allows us to capture a brand’s look, feel, and personality while staying true to its vision. Whether starting with a clean slate or from a well-recognized brand, our team expertly crafts creative, emotional, and timeless campaigns that showcase unique narrative and crystallize a brand’s best assets. We choose to work with clients who show an inspirational vision and a passion for life. Through our love of creativity and brave spirit, we work to inspire others to bring their ideas to life. By embodying our own brand, we are truly living our mission of truth, creativity, and inspired living.
Brand Strategy01
Strategy is the most crucial first step in the narrative and creative development process. A clearly defined strategy serves as a North Star, a point of reference, a brand blueprint. We work closely alongside our clients to gain the necessary insights that underpin a strategic framework. Through in-depth conversations, brand experience and ideation workshops and other information-gathering exercises we encapsulate and define their brand DNA and define their unique position in the world.
- Discovery, Research and Audit
- Brand Experience Workshops
- Brand Strategy Platforms
- Marketing and Campaign Strategy
- Content Strategy and Naming
Brand Identity & Narrative02
Whether we’re crafting a new identity, or evolving an existing one, our approach to brand identity development is guided by the same analytical process and principles. It’s essential that the client, designer and writer, work hand-in-hand to develop an identity that encapsulates our client’s brand personality, differentiates them from their competition, and tells an emotionally compelling story visually and through the written word that makes a lasting impression on their audience.
- Brand Identity Development
- Brand Identity Guidelines
- Brand Book
- Communication Guides
- Message Matrix
Brand Experience03
We combine strong visuals, powerful storytelling and best-in-class production to create engaging and memorable brand experiences. Whether we’re repositioning a local or global company, creating a narrative, designing retail packaging or crafting copy for a print campaign, we extend the same set of visual and tonal principles to ensure a cohesive and consistent brand experience. This is where it all comes together.
- Website Design and Development
- Print & Digital Design
- Graphic Design and Packaging
- Art and Creative Direction
- Interior Design